COOKIE POLICY
Last Updated: July 1, 2026
This Cookie Policy explains how BrainUp Limited (“Company,” “we,” “our,” or “us”) uses cookies and similar technologies when you visit expertgenie.net (the “Website”) or use our services.
This Cookie Policy should be read together with our Privacy Policy and Terms of Service, which explain how we collect, use, disclose, and protect your personal information.
By continuing to use the Website, you acknowledge that cookies and similar technologies may be used as described in this Cookie Policy. Where required by applicable law, we will obtain your consent before placing non-essential cookies on your device.
1. WHAT ARE COOKIES?
Cookies are small text files that are stored on your computer, smartphone, tablet, or other device when you visit a website.
Cookies help websites function properly, improve security, remember user preferences, understand how visitors interact with the Website, and enhance the overall user experience.
Cookies may be:
- First-party cookies, which are placed directly by the Website; or
- Third-party cookies, which are placed by trusted third-party providers whose services we use.
Some cookies remain on your device only while your browser is open (“Session Cookies”), while others remain on your device until they expire or are manually deleted (“Persistent Cookies”).
In addition to cookies, we may use similar technologies, including web beacons, pixels, tags, local storage, and comparable technologies that help us provide and improve our Services.
2. TYPES OF COOKIES WE USE
We use different categories of cookies depending on their purpose.
| Cookie Category | Required | Purpose |
|---|---|---|
| Strictly Necessary Cookies | Yes | Enable core Website functionality, security, authentication, fraud prevention, and payment processing. |
| Functional Cookies | No | Remember user preferences and improve the user experience. |
| Analytics Cookies | No | Measure Website performance and understand how visitors use the Website. |
| Advertising Cookies | No | Measure advertising effectiveness and provide more relevant advertising where permitted. |
Strictly Necessary Cookies
These cookies are essential for the proper operation of the Website. Without these cookies, many Website functions cannot operate correctly.
These cookies may be used for purposes including:
- user authentication;
- account login;
- maintaining secure sessions;
- fraud prevention;
- website security;
- payment processing;
- shopping cart functionality;
- order management;
- load balancing;
- system administration;
- maintaining user preferences required for core functionality.
Because these cookies are strictly necessary to provide the Services you request, they cannot be disabled through our Cookie Preferences Center.
You may configure your browser to block these cookies; however, doing so may prevent portions of the Website from functioning correctly.
Functional Cookies
Functional cookies improve your experience while using the Website.
These cookies allow us to remember choices you make and provide enhanced functionality.
Examples include:
- remembering your preferred language;
- remembering account preferences;
- remembering communication preferences;
- remembering previously entered information where appropriate;
- remembering customer support settings;
- improving Website usability.
Functional cookies are optional and may be disabled through our Cookie Preferences Center where applicable.
Analytics Cookies
Analytics cookies help us better understand how visitors interact with the Website.
These cookies allow us to analyze Website traffic and continuously improve our Services.
Analytics information may include:
- pages visited;
- navigation paths;
- session duration;
- clicks and interactions;
- browser type;
- operating system;
- device type;
- approximate geographic location derived from IP address;
- referring websites;
- website performance metrics.
Whenever reasonably possible, analytics data is aggregated or pseudonymized.
Where required by applicable law, Analytics Cookies are used only after obtaining your consent.
Advertising Cookies
Advertising cookies help us understand the effectiveness of advertising campaigns and display advertisements that may be more relevant to your interests.
Advertising cookies may be used to:
- measure advertising performance;
- understand conversion events;
- avoid showing repetitive advertisements;
- personalize advertisements;
- measure marketing campaign effectiveness;
- improve future advertising campaigns.
Advertising cookies are only placed where permitted by applicable law and, where required, only after obtaining your consent.
3. THIRD-PARTY COOKIES
The Website may use trusted third-party service providers that place cookies or similar technologies on your device to provide services on our behalf.
Depending on the functionality available on the Website, these providers may include:
- payment processors;
- fraud prevention providers;
- cloud hosting providers;
- customer support platforms;
- analytics providers;
- advertising partners;
- content delivery networks (CDNs);
- security monitoring providers.
Examples of third-party providers that may be used include: Google Analytics; Google Tag Manager; Google Ads; Meta Pixel; Cloudflare; Stripe; PayPal; Zendesk.
The specific third-party providers used by the Website may change from time to time as our Services evolve.
Each third-party provider maintains its own privacy and cookie practices. We encourage you to review their respective privacy policies to understand how they collect and process your information.
We do not control the operation of third-party cookies after they have been placed on your device.
4. HOW TO MANAGE COOKIES
Depending on your location and applicable law, you may be presented with a Cookie Banner or Cookie Preferences Center when you first visit the Website.
Where available, you may choose to:
- accept all cookies;
- reject non-essential cookies;
- customize your cookie preferences;
- withdraw previously given consent for non-essential cookies.
You may change your cookie preferences at any time through the Cookie Preferences link available on the Website, where provided.
In addition, most web browsers allow you to manage cookies through browser settings.
Typical browser controls allow you to:
- view stored cookies;
- delete cookies;
- block cookies;
- block third-party cookies;
- clear cookies when closing the browser;
- receive notifications before cookies are stored.
Please note that disabling certain cookies may affect the functionality, performance, or availability of some Website features.
For more information regarding browser settings, please consult your browser’s official documentation.
5. COOKIE RETENTION
Different cookies remain on your device for different periods depending on their purpose.
Generally:
- Session Cookies are deleted automatically when you close your browser.
- Persistent Cookies remain on your device until they expire automatically, you delete them manually or your browser removes them according to your settings.
- Retention periods vary depending on the specific cookie and its purpose.
We periodically review cookies used on the Website and remove cookies that are no longer necessary for our legitimate business purposes.
Where required by applicable law, we will not retain cookie-related personal information longer than necessary to fulfill the purposes described in this Cookie Policy.
6. DO NOT TRACK SIGNALS
Some web browsers and mobile devices include a “Do Not Track” (“DNT”) feature that allows users to indicate a preference regarding the collection of information about their online activities.
At this time, there is no universally accepted industry standard for recognizing or responding to Do Not Track signals.
Accordingly, the Website does not currently respond to browser-based Do Not Track signals.
If a legally recognized standard for responding to Do Not Track signals is adopted in the future, we may update this Cookie Policy and modify our practices as required by applicable law.
7. CHANGES TO THIS COOKIE POLICY
We may update this Cookie Policy from time to time to reflect changes in applicable laws or regulations, industry standards, technologies we use, our business operations, the services available through the Website.
When we make changes, we will update the “Last Updated” date at the beginning of this Cookie Policy.
Any revised version becomes effective immediately upon publication on the Website unless otherwise required by applicable law.
Where required by law, we will provide additional notice or obtain renewed consent before material changes affecting the use of non-essential cookies become effective.
We encourage you to review this Cookie Policy periodically to remain informed about how we use cookies and similar technologies.
8. CONTACT US
If you have any questions regarding this Cookie Policy or our use of cookies and similar technologies, please contact us at [email protected]